Hello Taga Call Center friends!
What are your plans for the 4th of July?
We know that US holidays are very few compared to Philippine holidays and we're sure that you guys would always want to make the most of your extra time off.
Wanderlust or not, you'll be happy with our news.
Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia unveils a breakthrough branding project in the Philippines.
Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July. Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.
This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.
Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.
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| Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes |
The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.
Book your trips now...you guys deserve a treat.
Happy travels!
TCC
I wonder how many millions of pesos was paid to get that ad wrapped around that plane. Haha! Apart from the ad, is there something special about the plane? Like perhaps free cocktails or a game of poker? :P
TumugonBurahinI am also wondering how much Solaire spent for wrapping Air Asia;s plane with their brand. It is a good marketing strategy though because people can see the ad whenever the plane goes plus you can't miss it because the plane is huge.
TumugonBurahinAn excellent partnership between these two companies who really gives positive insights for their businesses.
TumugonBurahinwow plane wrap ads :-) this is truly a first in advertising and marketing here in the Phils
TumugonBurahinThis should be interesting for a holiday though. Nice partnership move.
TumugonBurahinThis is really a good move by solaire. Seeing their brand in the sky is one of the more effective promotions.
TumugonBurahinMagkano kaya inabot niyan. At infairness ha, good strategy to promote the business. :)
TumugonBurahinGot the same question: Anything special in the plane, aside from the giant ad? Do they have something related to Solaire's services? Free cocktails would be cool. Hehe.
TumugonBurahinCool! Solaire really has good marketing strategy. Where else can we find there ads tho?
TumugonBurahinWow, that's great. I hope I can book a flight someday soon. :)
TumugonBurahinThis is exciting! Can't wait to see this in person.
TumugonBurahinI wonder how much it'll cost to ride the plane, for sure it's gonna be a different kind of ride. nice move from Solaire btw.
TumugonBurahinGreat idea done by Solaire. Magkano kaya nagastos nila dyan?
TumugonBurahingrabe w/ the ads these days. very creative inbfairness
TumugonBurahinGreat job by Solaire I must say :) x
TumugonBurahin